Bev Burgess

Bev Burgess is passionate about the critical role marketing can play in building valuable, long-term relationships between businesses. Her specialism is the marketing and selling of business services, built through a combination of postgraduate study and the privilege of advising over 40 of the world’s most influential firms, primarily in the technology and professional services sectors.

Bev’s background includes senior marketing roles at British Gas, Epson and Fujitsu. Today, Bev is a co-founder and Chief Executive at Inflexion Group, delivering thought leadership, consulting and training to companies around the world that are designing, developing and implementing account-based marketing programmes.

Bev holds an MBA in strategic marketing and a BSc in business and ergonomics. She is a Fellow of the Chartered Institute of Marketing and has served as an international trustee.

Her latest book, 'Account-Based Marketing: The definitive handbook for B2B marketers' (Kogan Page, 2025) is the perfect guide to using ABM effectively in your business. Bev’s other books include ‘Account-Based Growth’ (Kogan Page, 2022), ‘A Practitioner’s Guide to Account-Based Marketing’ (Kogan Page, 2021, 2017), ‘Executive Engagement Strategies’ (Kogan Page, 2020) and ‘Marketing Technology as a Service’ (Wiley, 2010).