Ed Moran

Thanks for clicking through to learn more about the person who has co-written The Hyper-Social Organization, which I presume you're considering reading. I'm flattered, and hope you find this info useful in your decision process.

First, let me tell you about how Francois and and I met and decided to write The Hyper-Social Organization.

About four years ago, I became intrigued with the increasing tendency (and ability) of people to create and share content online. Back then it was called "user-generated content," and I was conducting research at Deloitte Services on how this new content creation activity might impact traditional media and entertainment companies. I soon realized, however, that the content creation was only part of the phenomenon; what was increasingly evident was that the people weren't really concerned primarily with the content, they were more interested in connecting with like-minded people. I began studying these online communities, and became fascinated with what made them tick, and how companies might interact with these communities.

At about the same time I attended the first Community 2.0 conference, and met Francois Gossieaux. We immediately began having long conversations/debates about what fostered community success, and what sort of metrics companies needed to develop to gauge their success and progression. As a result, Francois and I quickly became friends due to our shared passion, and developed the first Tribalization of Business Study with the Society for New Communications Research. It was the data and insights that emerged from Tribalization that moved us towards developing The Hyper-Social Organization.

OK, now that you understand why and how "The Hyper-Social Organization" came about, let me tell you a little more about my background. In my role at Deloitte Services, I get to architect cool research into how emerging technologies and trends are affecting people. One example is our State of the Media Democracy Survey, which provides data on different generations' use and consumption of technology, media, social networking, advertising, content creation tools and interactive gaming.

One of the beautiful things about my Insights and Innovation role is that I get to work at the leading edge of new technologies, and examine how they may affect our clients and employees. Indeed, I served for a number of years as a member of the World Economic Forum's Technology Pioneer Selection Advisory Committee, conducted workshops at the annual meeting in Davos, and was a member of the National Academies' National Nanotech Initiative (NNI) Review Committee, which was chartered by Congress to evaluate the National Nanotechnology Initiative program.

Prior to joining Deloitte Services, I was managing partner of a Manhattan law firm, and earned a master in business administration degree in information systems and in management from New York University (where I have also taught corporate finance as an adjunct faculty member).

Thanks again for clicking through, and I hope you find the Hyper-Social Organization valuable and thought-provoking.