Peter D. Demarest

Since his early teens, selling skin-care products, Burpee Seeds, and lawn-care services door-to-door, Peter has been a street-student of the successful mind.

His path has taken many twists and turns across the peaks and valleys of life. After serving in the U.S. Navy Submarine Service, most of his “first-life” career was spent in the information technology indus-try. He held a variety of positions from geek to guru in the both the corporate and the entrepreneurial worlds.

In the early 2000s, around the time his wife was diagnosed with breast cancer, he left the corporate world to pursue his passion for transformational coaching and education. Always driven by a thirst for what he calls practical enlightenment (the elimination of the time between when you screw up and when you realize it), he dove deeply into the fields of neuroscience and axiology.

Over the years, he has trained dozens of other coaches in axiology-based coaching and has personal coached, trained and consulted with hundreds of people including doctors, lawyers, entrepreneurs, CPAs, managers and executives of numerous organizations small and large.

Today, as a thought-leader in the integration of axiology and neuro-science and creator of the concept of Axiogenics, he and his partners in Axiogenics, LLC are on a mission to bring this work to other visionary leaders through speaking, consulting, training, coaching and writing.

His first wife, Margaret passed away of breast cancer in 2004. Blessedly he is now remarried to the love of his “second-life,” Pam, with a blended family of five children, one grandchild, and a number of dogs, cats, chickens and fish. They live in Pennsylvania.