Reshma Shah

Reshma Shah is currently a Partner at Inflexion Point Marketing Group, a strategic marketing consulting firm, focusing on marketing solutions for organizations poised for change.

Reshma's consulting background and research interests include processes for implementing successful marketing alliances, customer and partner selection and retention strategies; relationship marketing; category management and marketplace learning. Her research has been published in the Strategic Management Journal, the Journal of Retailing, Industrial Marketing Management, the Journal of Public Management and Social Policy, the Proceedings of the American Marketing Association, the Proceedings of the Association for Consumer Research, the Proceedings of the Academy of Marketing Science and various other academic and applied conference publications.

Reshma is also an Assistant Professor in the area of Marketing at Emory University’s Goizueta Business School. At Emory, Shah teaches Marketing Strategy, Integrated Marketing Communications and Customer Behavior at both the undergraduate and MBA levels. In addition to her teaching and research, Reshma is the Faculty Advisor to the Goizueta Marketing and Strategy Consultancy. In this capacity she has assisted student teams in completing marketing consulting assignments for such companies as IBM, The Coca-Cola Company, HP, GE, Delta Air Lines, The Home Depot, Manheim, GP, Solvay, CibaVision, Kodak, UPS, Cox Communications, Earthlink, AT&T, Turner, Motorola, Saab, Glaxo-Smithkline, Acuity Brands, Chubb Insurance, and others. She is an active member of the American Marketing Association, the Association for Consumer Research, and the Academy of Marketing Sciences.

Her background includes work in Corporate Component Procurement for IBM Corporation; in Litigation Consulting for Price Waterhouse; in Strategic Brand Planning for Unilever, PLC; and in Account Management for Leo Burnett Advertising.

Shah completed her Ph.D. in Marketing from the Katz Graduate School of Business at the University of Pittsburgh. She has a B.S. in Business Administration from the University of Illinois (Urbana/Champaign) and an MBA from the University of Southern California. Currently, she lives in Atlanta with her husband, Hitesh Shah, and daughters, Maya and Anya.