Thomas Rudolph
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Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Rudolph, Thomas; Brunner, Felix
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Successful Business Model Transformations in Disruptive Times: A conceptual framework for established corporations
Rudolph, Thomas; Schweizer, Markus
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Modernes Handelsmanagement: Eine Einführung in die Handelslehre
Rudolph, Thomas
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Profilieren mit Methode. Von der Positionierung zum Markterfolg.
Rudolph, Thomas
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Wenn Käufer streiken: Mit klarem Profil gegen Consumer Confusion und Kaufmüdigkeit (German Edition)
Schweizer, Markus; Rudolph, Thomas
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Das Discount-Phänomen: Eine 360-Grad-Betrachtung
Thomas Rudolph
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Erfolgreiche Transformation von Geschäftsmodellen in disruptiven Zeiten: Der High 5 Ansatz (German Edition)
Rudolph, Thomas; Schweizer, Markus
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