Arnold Hermanns
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Internationales Marketing - Management.
Hermanns, Arnold; Wißmeier, Urban Kilian
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Sponsoring: Grundlagen, Wirkungen, Management, Markenführung
Hermanns, Arnold; Marwitz, Christian
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Management- Handbuch Electronic Commerce. Grundlagen, Strategien, Praxisbeispiele.
Hermanns, Arnold; Sauter, Michael
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Marketing: Grundlagen und Managementprozess
Arnold Hermanns
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Handbuch Markenkommunikation
Unknown Author
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E-Marketing-Management
Ariane Bagusat
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