Hermann Diller
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Preispolitik (Kohlhammer Edition Marketing) (German Edition)
Diller, Hermann
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Verkauf Und Kundenmanagement: Eine Prozessorientierte Konzeption (Kohlhammer Edition Marketing) (German Edition)
Diller, Hermann; Haas, Alexander; Ivens, Bjorn
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Preispolitik (Kohlhammer Edition Marketing) (German Edition)
Diller, Hermann
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Pricing: Prinzipien Und Prozesse Der Betrieblichen Preispolitik (Kohlhammer Edition Marketing) (German Edition)
Beinert, Markus; Diller, Hermann; Ivens, Bjorn; Muller, Steffen
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Konsumentenverhalten
Volker Trommsdorff
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Marktforschung (Kohlhammer Edition Marketing) (German Edition)
Bohler, Heymo
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Marketingorganisation: Die Basis einer marktorientierten Unternehmenssteuerung (Kohlhammer Edition Marketing) (German Edition)
Freiling, Jörg; Köhler, Richard
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Markenpolitik (Kohlhammer Edition Marketing) (German Edition)
Sattler, Henrik; Volckner, Franziska
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