Jesko Perrey
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Power Brands: Measuring, Making, and Managing Brand Success
Perrey, Jesko; Freundt, Tjark; Spillecke, Dennis
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Mega-Macht Marke
Tjark Freundt; Sascha Lehmann; Nils Liedtke; Jesko Perrey
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Emmas Welt steht Kopf
Hajo Riesenbeck
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