Gerd Nufer
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Ambush Marketing im Sport: Grundlagen - Best Practice - Evaluation
Nufer, Gerd
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Event-Marketing in Sport und Kultur: Konzepte - Fallbeispiele - Trends
Nufer, Gerd; Bühler, André
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Event-Marketing und -Management: Grundlagen – Planung – Wirkungen – Weiterentwicklungen (German Edition)
Nufer, Gerd
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Event-Marketing und -Management: Theorie und Praxis unter besonderer Berücksichtigung von Imagewirkungen (German Edition)
Nufer, Gerd
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