Martin Eisend
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Glaubwürdigkeit in der Marketingkommunikation: Konzeption, Einflussfaktoren und Wirkungspotenzial (Marketing-Management) (German Edition)
Eisend, Martin
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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
Eisend, Martin; Kuss, Alfred
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Marketingkommunikation: Grundlagen, Wirkungsweise und Anwendung (German Edition)
Eisend, Martin
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