Markus Voeth
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Internationales Marketing.
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Marketing-Management: Grundlagen, Konzeption und Umsetzung
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Verhandlungsmanagement: Planung, Steuerung und Analyse
Voeth, Markus; Herbst, Uta
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Industriegütermarketing: Grundlagen des Business-to-Business-Marketings
Backhaus, Klaus; Voeth, Markus
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Nutzenmessung in der Kaufverhaltensforschung: Die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA) (neue betriebswirtschaftliche forschung (nbf), 265) (German Edition)
Voeth, Markus
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Industriegütermarketing
Klaus Backhaus
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Internationales Marketing
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Innovationen für das Industriegütermarketing
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