Jurgen Appelo

Rethinking governance for the one-person business in the age of intelligent machines.

Jurgen Appelo doesn't just connect the dots between human leadership and artificial intelligence — he questions whether the dots were in the right place to begin with.

As an author, speaker, and organizational strategist, Jurgen helps leaders navigate the AI transformation of their organizations — and their own roles within them. His work sits at the intersection of human leadership and machine intelligence, where the governance questions are hardest and the strategic stakes are highest.

He is the author of several books on leadership and organizational transformation, including Management 3.0, Managing for Happiness, and Human Robot Agent, his latest work on AI-powered leadership and algorithmic management. He also writes a Substack publication on the future of leadership for the AI age, read by executives and independent operators worldwide.

Jurgen was recognized as a Top 50 Leadership Expert and Top 100 Leadership Speaker. As founder of The unFIX Company, and previously of Management 3.0, he has spent his career redrawing the boundaries between human ingenuity and artificial intelligence, organizational stability and relentless innovation.