A graduate of the Art Center College of Design, with a Bachelor of Fine Arts in Communication Design, Rufus Deuchler has worked as a corporate and editorial designer worldwide, and has been teaching graphic design since the early nineties. In 2002, Adobe Italia invited Rufus to become a cross-media guru to help spread the word about Adobe products and what they can do; this led to Adobe hiring Rufus as Senior Worldwide Evangelist for Creative Solutions. Since then, he has been talking about and consulting on Adobe creative software and workflows all over the world. - Adobecadabra!