Timothy R. Pearson

Timothy R. Pearson is founder and president of Pearson Advisors || Partners, a marketing management consulting firm serving Fortune 1000 and brand-driven clients requiring business strategy and planning, mergers and acquisitions analysis, brand strategy and value proposition development, go-to-market activation, and business and brand analytics.

Tim is a highly sought advisor to senior management and a frequent keynote speaker at industry conferences, at leadership meetings, and on the lecture circuit. He has served as president and CEO of Zyman Group, a leading international management consulting firm, and as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chief Marketing Officer) for KPMG, the global Big 4 accounting, tax, and consulting firm. Earlier in his career he was President of several award-winning advertising agencies, where he led initiatives for and within a number of the world’s leading companies.

Pearson is often quoted by newspapers and commentators. He has written articles for Brandweek magazine, and lectured before numerous audiences and members of the American Marketing Association on topics ranging from "Do or Die: The Reinvention of Marketing," "Out of the Blue: A Global Brand Defined," "The Value of Leadership and Business Ethics," "The M&M Factor," "Machiavelli on Global Branding," "Top of Mind: Product or Service," "Focus Must Be Clear," and "Competitive Positioning by Cable Television Against the Networks."

Tim Pearson has served on the Advisory Board of the Nobel Peace Center, Oslo, Norway, and on the Harvard Business School's Dean's Research Society. He has received numerous honors in the marketing arena, including but not limited to Advertising Age’s Best, The Wall Street Journal’s Best, and multiple Belding, Cable, Clio, Echo, Golden Phone, Lulu, Proto, PRSA, and Sunny awards.

Pearson is also the cocreator of numerous interactive games and was issued U.S. Patent #5,018,736, “Interactive Game System and Method,” U.S. Patent #5,263,723, “Interactive Contest System,” and Canada Patent #2,044,266, “Interactive Game System and Method”.

Tim received his B.A. in English Literature from DePauw University where he was a Maxwell Scholar. He currently resides in Atlanta, Georgia, and Saddle River, New Jersey.

At the author’s Web site, www.pearsonadvisorsandpartners.com, you can access additional material on the subject of the new rules of marketing, read recent articles he has written, and learn more about emerging technologies and trends. For speaking engagements, please contact Peter Jacobs at CAA Speakers at 424-288-2898 or speakers@caa.com. Please contact the author with comments or queries at timrp@aol.com.