Jeffrey Baumgartner

Jeffrey Baumgartner has done a great many things in many places, including studying art in London, teaching English in Lisbon and writing magazine columns in Bangkok. Over the years, he has also launched an early Internet company, advised the European Commission on e-commerce, and given creativity workshops throughout the world. These days, he lives in Erps-Kwerps, Belgium.

In addition to The Insane Journey, Jeffrey has written The Way of the Innovation Master, an acclaimed book on how medium to large businesses can implement effective implementation plans; and Anticonventional Thinking, an alternative and more effective approach to idea generation than traditional brainstorming. In addition, he created the literary hack: The Adventures of Felicity Holmes which the famous Sherlock Holmes stories feature female Holmes and Watson.

In the 90s, he wrote popular columns for Nation Junior and Business Review -- magazines widely read in Asia where Jeffrey was living at the time.