Ari Kaplan

The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker, a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services, as “an essential guide” that “expertly showcases the multitude of opportunities the digital age has brought to the professional services market.” After nearly nine years practicing with large law firms in Manhattan, Kaplan, recently named to the Fastcase 50 list of innovators in law, has become the go-to copywriter and industry analyst in the legal community. He is also a dynamic public speaker, serving as the keynote for the 2010 ABA Techshow, and has been crisscrossing the country empowering thousands of students and professionals with creative ideas for standing out in today’s stagnant economy.