Daryl Travis

Brandtrust Founder and CEO, Daryl Travis, advises many of the largest and best brands in the world on how to create lasting emotional brand connections in the age of social marketing. A colorful and engaging storyteller, he speaks frequently on the power of brands and why deeper human insights are critical for company and brand growth.

Passionate about learning and understanding more about how people think, Daryl is always reading a new book—more than one hundred each year. His voracious reading helps leverage recent breakthroughs in the social sciences to improve the consumer research process, tapping into the deeper underlying emotions and nonconscious motivations critical to revealing insights.

Daryl and his wife Donnita extend his continuous learning passion as active members of Chicago's philanthropic community, volunteering time and resources to support education and literacy programs for underprivileged children throughout the city.