Bernard Pras
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Market - 4e édition: Fondements et méthodes des recherches en marketing
Evrard, Yves; Pras, Bernard; Roux, Elyette; Dussaix, Anne-Marie; Lilien, Gary
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Faire de la recherche en marketing ?
Bernard Pras
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Market : Etudes et recherches en marketing Yves Evrard
Yves Evrard
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