Bruno Ballardini

Bruno Ballardini was born in Venice in 1954. A philosopher of language and an expert in strategic communication, he has taught at the University of Salerno and the University of Rome “La Sapienza.” His books include Gesù lava più bianco. Ovvero, Come la Chiesa ha Inventato il Marketing (Minimum fax, 2000), translated into eleven languages, and ISIS©: Il Marketing dell'Apocalisse (Baldini&Castoldi, 2015). An eclectic scholar of the Far East, he has also directed book series dedicated to the great classics, personally translating works by Yamamoto Tsunetomo, Wumen Huikai, and Sun Tzu.