Isabelle Frochot
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Marketing expérientiel - Comment concevoir et stimuler l'expérience client: Comment concevoir et stimuler l'expérience client
Frochot, Isabelle; Batat, Wided
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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Fyall, Alan; Legohérel, Patrick; Frochot, Isabelle; Wang, Youcheng
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A Practical Guide to Managing Tourist Experiences
Frochot, Isabelle
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Marketing du tourisme - 4e éd.: Construire une stratégie efficace
Frochot, Isabelle; Legohérel, Patrick
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Le Marketing du Tourisme
Frochot I.
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