Bernard Cova
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Start-Ups and the Mobilization of Social Interactions
Barès, Franck; Cova, Bernard; Nemani, Anicet
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Néo-marketing [reloaded]
Badot, Olivier; Cova, Bernard
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Alternatives marketing : Réponses marketing aux nouveaux consommateurs
Bernard Cova
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Marketing critique - le consommateur collaborateur en question (EDF R&D)
Bernard Cova
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Start-up tribu: Comment entreprendre avec sa communauté
Barès, Franck; Cova, Bernard; NEMANI, Anicet
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Innover en marketing - 15 tendances en mouvement (EDF R&D)
Bernard Cova
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Le Marketing d'affaires : Stratégies et méthodes pour vendre des projets ou des solutions
Cova
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