Jacques Orsoni
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Dictionnaire du marketing
Albertini, Thérèse; Helfer, Jean-Pierre; Orsoni, Jacques
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Management : Cas et applications
JEAN-PIERRE ; KALIKA M ; ORSONI J HELFER
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Le Professeur de Management à 360°: Hommage au professeur Jean-Pierre Helfer
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Management : Stratégie et Organisation
Michel Kalika
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Les bases du marketing
Michel Kalika
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Les bases du marketing. : 3ème édition
Michel Kalika
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Management: Stratégie et organisation
Helfer J.-P.
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