Fessa John Hook

The first time John Hook saw the Shag it was love at first sight, a love that is now in its 36th year. As a broadcaster, John had the opportunity to elevate the status of Shag and Beach Music--the soundtrack of the Shag--to a higher marquee level with the first international Beach Music broadcast. Later he developed the first full-time, 100,000 watt Beach Music station which has since become legend. However, those are byproducts of the fascination he has with the Beach and Shag culture.

"I thought I fell in love with a dance and its associated music. As it turns out, I discovered there is something at the center of the culture, something unseen, but enormously compelling which I had to learn more about. I'm still learning."

"Shagging in the Carolinas" is the first of four books John has produced on Beach / Shag culture, and yet he says that the Opus, the definitive history, is still in production.

John, (sometimes known as 'Fessa' by his thousands of fans who know his proclivity for research)also researches and writes on ambition, emotion, entrepreneurship, and coaching. Curiously, he sees each of those relatedly to his research into Shag Dancing and the evolution of Beach Music.