James Goolnik

James Goolnik BDS MSc is a UK dentist and founder of Optimal Dental Health in London. A past-president of the British Academy of Cosmetic Dentistry, he graduated from King’s College Dental School in 1992 and earned a Master’s in Conservative Dentistry at the Eastman Dental Institute.

James is a judge for the Dental Industry and Private Dentistry Awards and lectures internationally on the mouth-body connection. Twice named among Private Dentistry’s top 20 Elite Dentists, he was also voted the UK’s most influential person in dentistry by Dentistry magazine and one of 2024’s top 50 influencers in the field.

His first book, Brush, raised funds for Dentaid, and his second, Kick Sugar, guides readers on reducing sugar intake. Founder of Bow Lane Dental Group, James spent over 23 years witnessing sugar's impact on oral health. A SMART-certified member of the International Academy of Oral Medicine and Toxicology, he is currently pursuing a diploma in functional nutrition.

James is married with three children, dedicated to improving the UK’s health starting with their mouths!