Jim Beach

Jim Beach is a long time entrepreneur, award winning speaker, nationally syndicated radio host and McGraw-Hill author. After his freshman year of college, he was crew on a Woods Hole based 125-foot schooner, the R/V Westward. Woods Hole, Massachusetts is the East Coast center of oceanography and all related fields. Aboard, he studied the effect of fjord based hydro-electric plants on whale migration patterns. He would graduate with a minor in Oceanography.

As Jim watched the debate over environmental topics, he grew more and more frustrated that the conversation included so little discussion of solutions. Every solution was bashed by a different part of the movement. Scientists argued over who actually won the 2007 Nobel Prize, many claiming they too were winners. Environmentalists loved a product in mass and lionized the founder, until the founder expressed unpopular political views. Suddenly, the beloved product was uncool. Politics over the environment? Jim’s frustration grew.

Now releasing his fifth book, The Real Environmentalists, Jim continues his mission to highlight true heroes of sustainability.

In 2022, Jim met Wayne Elliott, the hero of this book. His story helped solidify something he had noticed: the environmental community argued lots and did little. Wayne was the opposite of Leonardo DiCaprio. Leonardo gives speeches and wins awards. Wayne risked his life every day, sweating and getting dirty to make the World a cleaner place.

Jim hopes to push the environmental discussion in a new direction, centered on the heroes that are working every day to beat climate change.