Ian Atkinson

Ian Atkinson is a Chief Marketing Officer and Chartered Marketer, and former creative director, author and trainer.

After studying psychology at university he got a job in marketing, then became an agency copywriter before later becoming a creative director and then back to working in marketing.

He has worked on national advertising and award-winning marketing campaigns for some of the best-known brands in their sectors - including Alfa Romeo, Avis, Barclays, Cow and Gate, Dyson, Jaguar, Lloyds, Macmillan, National Geographic, Next, Oxfam, Sky, Stihl, The Royal British Legion, Toyota and Zurich.

Like many people who work in marketing, he is incredibly susceptible to good marketing.