Alexandre Arnback

Alexandre Arnbäck

Alexandre is a financial coach. His passion is to accompany clients in clarifying their current position, coach them through the drafting of a personal plan and address all their challenges to ensure they reach their goals.

Alexandre Arnbäck earned his master of business administration from ESADE Business School in Barcelona and Duke University. He started his career as head of analytical accounting before joining the private bank of Lombard Odier Darier Hentsch & Cie. He worked as a private banker for eight years between Geneva and the Bahamas.

For several decades, Alexandre Arnbäck and his co-author Trevor Pavitt worked as bankers in private and international banks. They grew uncomfortable with having to sell their customers more and more products, increasing profitability for the bank but often disappointing investors. Thus, they decided to join forces in finding the best solution for their customers.

They founded Lyra (www.lyrawm.com), a company offering global wealth management solutions and financial coaching, to help investors achieve their most important goals. They focus on understanding their clients' needs and work with a team of experts to create a robust plan--one that integrates all aspects of wealth management, from tax and inheritance planning to asset protection and charitable donations.

In their book, they break down the complexities of the financial market so that investors can learn to control and protect their own portfolios.