Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Marketing, a B2B marketing agency that uses the Best Answer Marketing system to help B2B brands drive full funnel results from brand to demand to revenue.
Lee has 25 years experience consulting with some of the top B2B brands including Adobe, LinkedIn and Sprinklr. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, Lee is an active international speaker, blogger and host of the Beyond B2B Marketing podcast.