Philippa Gamse has reviewed 5,000+ websites, and discovered that virtually every one is leaving money on the table somewhere – they just don't know where to look. While others focus on traffic and clicks, she digs deeper to find the insights that actually impact return on investment: new market opportunities, product or service gaps, wasted ad spend, and barriers to conversion.
Her clients and audience members have generated hundreds of millions in revenue, but more importantly, they've learned to see their websites as profit centers rather than just digital brochures. She's helped businesses and nonprofits globally to transform scattered data into clear action plans that drive their growth.
Philippa is the author of "Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics" (an Amazon bestseller in 3 categories) and "42 Rules for a Website That Wins" (endorsed by Guy Kawasaki). She has taught at 3 international business schools and spoken in 9 countries, but she is most proud of showing business leaders how to stop leaving that money on the table.