David J. Reibstein
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J.
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul; Bendle, Neil T; Pfeifer, Phillip E; Reibstein PH.D., David J
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Marketing: Concepts, Strategies and Decisions: Study Gde
David J. Reibstein
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