Mark Ingwer

Mark Ingwer, Ph.D, is a consumer psychologist and the managing partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in market research and consumer insights. He has over 25 years experience applying his unique blend of psychology, marketing, and business acumen to helping companies optimize their brand and marketing strategy based on an in-depth understanding of their customers. Mark has been featured in publications such as Business Week, NY Times, Crain's New York, Brandweek, Chicago Tribune, Marketing News and Advertising Age, and he recently wrote his first book,"Empathetic Marketing" published by Palgrave Macmillan in May 2012. Prior to founding ICG, Mark held senior positions at Saatchi & Saatchi and DMB&B advertising agencies and was a lecturer at Northwestern Kellogg's Business School. Mark lives in Chicago with his son Jake and his dog Lucy. He is a member of the BMA, AMA, and serves on the Board of Directors for the Steckman Studio, a non-profit music outreach organization. On the weekends, Mark will be coaching his son in soccer, checking out the latest gallery openings, and learning to play the piano.