I have been toiling in advertising for the past 20 years, developing a slew of memorable communications from Pepsi to Anti-tobacco. About 12 years ago, I wrote my first worst screenplay- and realized I better nod to the god of this form, so I spent 2 years at Writers Bootcamp in LA, developing my chops. For the past five years, I have been writing my novels, oft times based on the sturdy screenplay structure.