Mark Barber

In his role of Planning Director at RAB UK, Mark is responsible for developing the company’s research strategy.

He is the architect of the UK’s highly successful and award-winning ‘RadioGAUGE’, ‘Online Multiplier’ and 'Media and the Mood of the Nation' research projects; and is co-author of the book 'An advertiser's guide to better radio advertising' published by Wiley.

Before joining the RAB, Mark spent 18 years as a strategic media planner on blue-chip clients across a number of agencies, most recently as Communication Planning Director at Universal McCann where, amongst others, he ran the Bacardi Martini, Nestle, MasterCard and Microsoft accounts.

Mark is married, and at the weekends operates a free mini-cab service exclusively for his two teenage children.