Mark Chong

Mark Chong is a professor at Singapore Management University (SMU), where he teaches in the undergraduate and Executive Master in Communication Management programs. Mark is the co-editor of Winning Corporate Reputation Strategies: Lessons from Asia Pacific (McGraw-Hill, 2012) and the co-author of Brainfruit: Turning Creativity into Cash from East to West (McGraw-Hill, 2011). Before joining academia, he worked for almost a decade as a communication executive in Asia. Mark received his PhD from Cornell University.