Michael Lovas

Most of my writing today focuses on the psychology of credibility. That's a pretty specific little nook. And, while every person who wants to communicate any kind of message needs credibility, it seems very few people understand it. Knowing that, I sought to discover the processes, skills and tools that actually inspire other people to see you as credible.

I knew I was going to be a writer from the time I was in the fifth grade at Carnegie Elementary School in Tulsa, Oklahoma. I relished in the challenge posed by a blank sheet of paper. I'd further challenge myself by placing a random letter at the top left. My first sentence had to start with a word starting with that letter.

Along the road of writing, I wrote direct mail programs and catalogs for JCPenney, magazine ads for different ad agencies, radio spots for the Sheraton - and on and on. But, the most interesting writing was the comedy. Those radio spots were my first chance to stretch out. I created multiple characters, performed all the voices and directed the studio work.

All of those experiences come into play in the writing I do today. However, the hardest thing for me to deal with is the urge to pepper my work with jokes!

If you enjoyed this little side tour, please let me know: michael@aboutpeople.com

-- Mike