Bart Weller is a software developer and consultant. He has been involved in two startups – one in systems consulting and one in the software field. Enterprise business applications he has worked on include an on-line commodities trading system, several insurance applications, and provisioning software for a national telecommunications network. As a software engineer he became intrigued with the processes and tools of web analytics, mobile applications, and the technical aspects of mobile and web advertising. At various times in his career he as worked in defense, aerospace, and telecommunications. He has a degree in Physics from Rensselaer Polytechnic Institute, and lives in the Central Colorado Rockies with his wife and three llamas.