Melissa S. Barker

I eat, sleep, and breathe social media. To say the least, I have a passion for this field! Social media marketing is the future and lifeline of marketing. To survive in business, one must be tuned into what consumers are saying and what competitors are doing online.

I'm particularly excited about Social Media Marketing: A Strategic Approach. It promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. I truly believe the power and impact of social media is boundless. Social media and marketing in general may be seen as a soft science but I think numbers have to be used, metrics are key, and proving ROI is critical. Want to know more? Connect with me on LinkedIn and let's get this dialogue started: www.linkedin.com/in/melissasbarker

Favorite Quote: "The world is run by those who show up." - Robert B. Johnson