Andreas Baetzgen
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Brand Planning: Starke Strategien für Marken und Kampagnen
Andreas Baetzgen
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Kontextbasierte Markenkommunikation
Andreas Baetzgen
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Brand Design: Strategien für die digitale Welt
Andreas Baetzgen
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Brand Content: Die Marke als Medienereignis
Jörg Tropp
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Brand Experience: An jedem Touchpoint auf den Punkt begeistern
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