Jim Link

Jim Link's fascination with ideas began as a child when he would invent new products in his head, then record commercials for his ideas on an old tape recorder he found in the basement. "I've always had a deep fascination with ideas--how they happen, how to get more of them, and why some people generate them more easily than others. You might say I'm addicted to ideas, but in a good way."

Jim eventually turned his love of new ideas into a career at General Mills, where he led new product efforts in a variety of food categories. Seeking to spread his creative wings, Jim started his own idea company at the age of thirty-three. Since 1994, Jim has helped over seventy organizations generate, refine, and market new ideas. Through it all, Jim has chosen to remain a one-man shop, focusing on doing the work he loves.

Jim is an engaging teacher who delivers training workshops and keynotes on creativity across the world. He is an instructor for 3M University and teaches creativity as a guest lecturer at major universities.

An avid but shockingly unproductive fisherman, Jim lives in Stillwater, Minnesota, with his wife and their three children.

Read more about Jim's company at www.idea-link.com or the book website, www.TheNewCreativity.com.