Jake Caines has a broad commercial background spanning multiple industries, specializing in sales and marketing leadership roles. He has a breadth and depth of experiences in the commercial sector encompassing sales force deployment, sales force optimization, leadership of sales leaders, brand management and multi-channel marketing. He has created, designed and executed a number of marketing platforms, requiring extensive experience in customer needs assessment, market analysis, competitive intelligence, customer segmentation, and positioning strategies. These platforms include the design, implementation and subsequent customization of both personal and non-personal programs. Jake has a BBA in Marketing from the University of Georgia and has earned a post-graduate certificate in Strategy and Innovation from the Massachusetts Institute of Technology. He currently lives in Cumming, GA with his wife Molly and their daughter, Zoe.