Jim Newell

Jim Newell, now retired, enjoyed a 40+ year career as a sales professional, locksmith and security consultant in the Security Hardware industry. During that time he has also marketed and sold products and information on the Internet. Having developed and refined many of the skills needed to effectively market products online, he has shared many of these skills with the offline businesses he was calling on as ways to expand their reach with their customer base. These skills are the basis of the books that Jim writes. The first book in the planned series is Using Online Marketing Tools...To Market Your Offline Business, which gives a broad overview of effectively using email marketing in the offline business environment.