Sonja Jefferson

Sonja Jefferson is a writer, consultant and thought leader in the art of high quality content generation for sales results.

Sonja’s early career in various business-to-business sales positions, from telemarketing to sales management, taught her at ground level why some sales approaches worked whilst others fell short. An early adopter of blogging as a business development tool, Sonja proved that companies of all sizes and remits could attract the interest of their target audiences through generously sharing useful content – creating unprecedented levels of interest and engagement compared to traditional, self-oriented marketing campaigns.

As the founder and MD of UK marketing communications firm, Valuable Content Sonja now helps owners of professional service businesses to place high quality content at the heart of their marketing. She advises on how to get the best out of digital marketing methods, creates high performing websites and quality business books – all based on the valuable content principles.

Sometimes referred to by clients as the marketer who thinks like a sales person Sonja understands the high-pressured demands of sales and the solution which is proving to be the future of marketing.

She lives in Bristol with her young family, spending her free time travelling to West Country beaches in her camper van where she loves to surf, swim and run.