Roy Osing

About Roy Osing

A leading senior executive in the Canadian Telecommunication industry and widely recognized Author, Speaker, Educator, Personal Coach and Business Advisor, Roy Osing's career spans over three decades of singular achievement.

Osing knows what it takes for businesses to survive in today's chaotic times and achieve extraordinary levels of performance. As the former Chief Marketing Officer of TELUS and current president and CEO of the consulting firm Brilliance for Business, Osing brings a wealth of experience and knowledge to the complex challenges businesses face in the contemporary global economy.

"I had trouble putting this book down. In these challenging times this is exactly what business leaders need to weather the storm. BE DiFFERENT or be dead by Roy Osing is bang on for sales people, marketing executives, entrepreneurs and owner operators. Learn from Roy...I did!" - Dr. Peter Legge, CEO/Chairman/Publisher Canada Wide Media Limited

He is the Author of the groundbreaking book "BE DiFFERENT or be dead: Your Business Survival Guide" which teaches practical and proven ways for organizations to distinguish themselves from the competitive herd and thrive and survive the unforgiving challenges of a chaotic and highly unpredictable marketplace.

Roy is an Advisor to both Businesses as well as not-for-profit organizations. He provides not only personal Executive coaching, but also guidance in sustainable Strategic Game Plan development using his BE DiFFERENT Principles and Practices.

"His formula for the ONLY Statement is the simplest branding principle I've ever run across"-- Rick Spence, The National Post Newspaper, Toronto

He is actively "spreading his word" work through Workshop Events, Keynote Addresses, Media Exposure and Advisor Engagements. In addition, Roy regularly publishes Blog Articles on his BE DiFFERENT Practices to help organizations better understand and implement his ideas.

"Roy guided us to create our ONLY Statement that clearly defines our unique competitive position. As well, he gave us his invaluable insight and ideas on how we can quickly grow our business. Roy is remarkable! His approach is engaging and practical, and leverages his rich and varied experience in leading organizations for over 30 years. I was amazed that we were able to achieve so much progress in so little time.

If you want to move your organization quickly to a new level, call Roy NOW." -- Nancy MacKay, PhD CEO, MacKay CEO Forums, North Vancouver, BC

"Roy was a critical force in guiding St John Ambulance to create a new and DiFFERENT Strategic Game Plan for our future. The Game Plan our Leadership Team created (in less than two days!) under Roy's leadership and prodding is practical, pragmatic and compelling. Our ONLY Statement clearly separates St John from our competition. Roy adds more than great facilitation. His BE DiFFERENT expertise and rich experience allowed us to cut through the clutter and get to a winning Strategy FAST. In addition, his guidance and mentoring in implementing our Plan has enabled us to make amazing progress in a few short months! I heartily recommend Roy to ANY organization wanting to renew its direction and get on with it FAST". -- Craig Wilson, Chair, St John Ambulance, Vancouver

For more information on Roy and his work please visit www.bedifferentorbedead.com.

To check out his Blog Articles go to www.bedifferentorbedead.com/blog.