Simon J Benn

I was born in 1967 and grew up in Yorkshire, England. My father set up his own business when I was 4 and this was a big part of family life.

I went Leeds Grammar School when I was 8 and left at 18 to take a Business degree at Manchester University.

Unfortunately the degree proved useless when I joined the family business in 1989! It simply didn't give me any skills that could be applied running a small company.

In 1996 I took over the running of the business when my father retired.

The first years were very profitable but then we had a really tricky time post the dot com crash and loss of confidence in the large companies we were selling to...businesses like Kelloggs and Coca-Cola.

I down-sized to get back to reasonable profit.

I went on every course going and read hundreds of books, had coaches...doing everything that I could and tripled the profit.

Stephen Covey taught me his Seven Habits of Highly Effective People. Bless you Stephen, you'll be missed. Your book helped me enormously.

When I met Dan Kennedy, he told me to create a new product that delivers three times as much value as my existing one and charge three times as much for it. That worked.

Brian Tracy taught me about sales and when I spoke to him on the phone, he told me one very important thing, position your product to increase sales or reduce costs. I did and that worked too.

However, none of the hundreds of small business books I've read have showed me how to be less stressed and make more profit.

I wasn't happy, nor could I celebrate success. I was always worried about the business going wrong.

I wouldn't choose to feel like that, would I?

I wasn't choosing.

Now I have found out how to cut stress and make more money, I've written my own book and was delighted when Brian Tracy said it was" loaded with practical ideas you can use immediately to increase your profits and the quality of your life."

It's my mission to help other small business owners choose their mood more so they can be happier today and richer tomorrow.

I'm helping them understand how what they've picked up from those around them, the media and society gets in the way of happiness.

Once they understand this, they will be happier. And once they are happier, they'll be in a better place to make more money. Less Stress and More Profit helps small business owners be happier today and richer tomorrow, because I also share proven money making tactics.