Becky McMichael has worked in public relations for 15 years and for the past seven has specialised in digital communications. As a psychology graduate, her interest lies in consumer behaviour and how marketers can influence the way we eat, live, act, buy, vote and share.
Becky is a mum of 2 young children, a blogger and a head of strategy and innovation for a London-based PR and digital agency. She splits her time between her home in Cornwall and her office in London. She is a member of the CIPR's social media panel and a fellow of the Royal Society of Arts.
Becky can often be found writing at www.beckymcmichael.com, tweeting @bmcmichael or meeting people in the real world at any reputable outlet that serves decent gin and tonic.
Share This is the first book she has (co) written and there are already more in the pipeline.