Christopher Norton

Chris Norton is an expert in spending. He is the CEO of Fingerprint Strategies Inc and the head of the Social Intelligence Group.

After working in finance for a number of years, Chris built an espresso business in his native England despite being told that no one would ever pay $2 for coffee in a paper cup by business experts. He then moved to North America to develop a thriving real estate company by applying the consumer insights that came out of the research behind the Social Intelligence Group. He is also the one who took the discovery of NEOs and turned it into a blueprint for rebuilding the entire American economy and driving change on a massive scale by harnessing the spending power of 113 million people who have been largely misunderstood by businesses, politicians and economists. Lots of people have talked around the NEO Economy, but Chris is the one who put it all together.