John Schwinghamer

I've been in the financial business since the early 1980's and in my quest to become a better money manager, I found there was no simple way to identify great investments; the conventional wisdom was to resort to financial ratio analysis. Looking for a simpler way led me to write Purple Chips and to share my approach. Purple Chips is a visual approach that shows you how to identify the relationship between the progression of earnings and valuation. It will help you to differentiate between ordinary companies and outstanding ones.

I manage investments for a global bank and am married with children, enjoy windsurfing, kitesurfing and nature.