Architect Richard Buday, FAIA is president and founder of Archimage, a 33-year-old digital arts studio. His firm has won more than 40 design awards for buildings, interiors, short films, broadcast television commercials, illustration and graphic design, websites, interactive media and video games. Archimage has also published graphic novels, a novella for middle-school age children, novels for parents of young children, and an ethics course for health profession students written in the form of a choose-your-own adventure novel. Richard was an early pioneer in computers in architecture, teaching at the University of Houston College of Architecture for ten years and authoring more than 50 articles on computers and design. He began research on the use of entertainment technology for teaching, training and improving health behaviors in the 1990s. Richard has been Principal Investigator of $11 million in National Institutes of Health grants studying video games for health behavior change. His research has led to invited lectures at 70 international conferences and symposia, and more than 40 articles in per-reviewed scientific journals and edited books. Archimage has appeared in U.S. News & World Report, The Financial Times, The Wall Street Journal, Washington Post, USA Today, Boston Globe, ID Magazine, Architecture, Progressive Architecture, Architectural Record and broadcasts on CBS, ABC and National Public Radio. The firm's clients include Baylor College of Medicine, Compaq Computer Corporation, IBM, Knowledge Adventure, Nintendo, Northwestern University, the National Cancer Institute, the Texas State Education Agency, The University of Texas Health Science Center at Houston, The Walt Disney Company, Time Warner Communications, and Ziff-Davis Communications.