Susan Walker

Susan Walker, ABC, BA (English and Philosophy), Accredited Business Communicator, IABC) Fellow of the Institute of Internal Communication and the RSA.

Susan's career began writing and editing company publications before moving to Thomson Holidays as internal communication manager for six years directing the whole range of employee communication activities. One responsibility was the staff survey which she saw as another communication channel and worked closely with managers to understand and action the findings.

Based on this experience, she was then invited to join the research firm MORI to head the employee research practice and here she directed studies for a wide range of major organisations in both the private and public sectors. A few years ago she left to run her own business ranging from advising on ways to refresh and renew existing research programmes to developing and running qualitative and quantitative studies.

Susan was inspired to write this book about internal research to share the basics to ensure survey information is robust and reliable, the strategic thinking to make this a real part of the business and the vital action developoment and implementation stage.

She lives with husband Tim and border collie Dance between the Warwickshire village where she was brought up and London where she enjoys the buzz and variety of city life.