Drew Williams

My name is Drew Williams.

I'm an author and marketing entrepreneur. "A what?", you say. I call someone who's passionate about building businesses a marketing entrepreneur. So that's me.

I've started and run six businesses, am still running #5 and 6, and was lucky enough to sell business number 4 for 8 figures to a Boston-based software firm which had some big-wig investors behind it.

The "marketing" part of "marketing entrepreneur" is my contribution to the world (second after my two sons, who have nothing to do with marketing). I have successfully* marketed everything from television to high-tech to financial services to chocolate, as head of marketing for a $10 billion company, a $100 million company, a $10 million dollar company, and a bunch of $1 million companies.

Over my 30-year career, I've seen a lot of marketing, and I've seen it from the unusual perspective of sometimes being a creative guy, sometimes being a strategic guy. Here's what I found out: the smallest marketing efforts can produce outsized sales results, if you focus on the right things. Believe me, there's a world of wrong things you can focus on, all of them tempting you like Sirens on the rocks of sales curve upset. I know because I've worked my way through most of them.

If you're an entrepreneur who is interested in learning more about navigating rocks and Sirens and feeding your beast, I invite you to explore our book ("Feed the Startup Beast": McGraw-Hill), our blog (FeedTheBeast.biz/blog), to follow me on Twitter @FeedYourBeast, and to maybe consider shaving the following words on the back of your head:

Never stop trying.

* uh... mostly successfully :)